The Good Apples

“After more than a decade working in agencies, in-house teams, and freelance roles, I saw the same crappy patterns pop up time and time again – unclear expectations, confusing tools, and websites that became hard to manage over time. Eventually, I started calling these issues out. That’s when I was labelled a “bad egg”. So instead of resisting it, I leaned into it and set up Bad Egg Digital alongside my partner Elizabeth, who shares my rebel tendencies. We’re purposely approaching things differently. We’re not doing things the ‘usual’ way just because that’s what people do. Instead, we approach every project with integrity, genuine helpfulness, and transparency. Because while we’re website specialists, it’s never just a website. It’s trust, empowerment, and allowing you to make a real impact.”

“When I stumbled across Good Apples – my heart gushed! It’s refreshing to see other people in the web industry committed to being solid, reliable, honest, and fair designers/developers. I’ve worked with the same values you have listed above and would be honoured to uphold the Good Apple promises.”

“I’m signing the pledge because I can’t believe the number of website owners who come to me with horror stories about being locked out of their own website, or their developer disappearing, or tying them into something they can’t get out of. I want people to be able to tell the good apples from the bad, so that it’s easier for them to choose who to trust.”

“I want to instill trust, good practice and strong ethical standards for clients considering working with Limepixel. I want all my clients to feel confident in recommending my web design services.”

“I’m signing because as technology makes it easier and easier for dishonest scoundrels to flood the market and make a quick buck, I want to show that there are plenty of skilled, honest and just plain nice web developers out there. We’re here and we’d love to work with you. Just click through and say hello. We don’t bite 😀”

“I’m a nice guy and I get a lot from helping others out. I have included in my website special rates for all registered charities. I aim to do my best when delivering a website for an organisation.”

“There’s a tonne of good folk in our industry, and here we group together to show potential customers we uphold to high standards.

We will listen well, explain clearly, do as we say we’ll do, and let you leave when you want to.

That should be a minimum requirement from all web folk :)”

“I’ve seen many businesses left frustrated, confused, even locked out of – or tied into – their own websites by thoughtless or unethical practices. I signed this pledge along with these other good apples because technical work like development and support should be built on trust, clarity and respect. No surprises, no lock-ins, no jargon, no disappearing acts. Just the best professional work we can do for your purpose-driven business or organisation.”

“I’m signing because I care deeply about helping small business owners feel less overwhelmed by their websites. I believe in clear communication, honest recommendations, thoughtful support, and making sure clients understand and have access to the tools their business depends on.”

“Clear communication & client training is at the heart of everything we do at Web Goddess. We want to prevent clients from being stung by bad apples in the first place & prove that not all web designers are the same.”

“I totally agree that clients are often bamboozled as if web design is some secret, magical, highly complicated industry. I want to keep things clear, easy and simple because we are all too busy.”

“Too many times, I’ve had to help people get access to their own website, train them how to use it, or fix things when the original designer has ghosted them. I’m signing because I would never treat a client that way. I believe in always giving them full access to their site, along with all the info they need to take ownership and keep it updated. If a client comes back to me for more work, I want it to be because they chose to, not because I forced them to.”

“I believe small businesses deserve websites that are looked after properly – maintained honestly, supported reliably, and treated like the business asset they actually are.”

“I’m fed up of hearing horror stories where business owners are treated poorly by their web developers.”

“I want web developers who treat people with respect and do the right thing to gather together to show people our industry is full of good people. Say no to cowboy website builders!”